Local First Alliance hosted the 5th annual Upper Valley High School Communications Competition with the Hartford Area Career and Technology Center's (HAC&TC) Media Arts class this spring. As part of the students' culminating project, the class designed a marketing campaign promoting Local First Alliance, and specifically the value locally owned businesses bring to our community.
The campaign includes print, radio, and video pieces. The project is a good exercise that could prepare the students for a career in media arts while the quality finished pieces are a wonderful addition to their portfolios. This year's class included: Elise Boyle, Will Higgins, Austin Lemere, Odin Mattern, Jack Beaty, Ali Davis, Madison Hunt, and Savannah Meeker.
Congratulations to the winners!
Radio: Elise Boyle
Video: Ali Davis
The winning ads will be used in Local First Alliance's ongoing outreach campaign.
Many thanks to Nichole Romano (Great Eastern Radio), Allison Rogers Furbish (Vital Communities), Bob Sherman (Great Eastern Radio), and Lauren Griswold (Vital Communities). Special thanks to Mascoma Bank for supporting this project.